Whenever someone talks about monetization, invariably, the first thing that pops up into the mind is Google AdSense. And while there’s nothing particularly wrong with that—it is, after all, the world’s largest ad network, but to sit on an assumption that AdSense can’t be outdone by anyone isn’t wise.
“Your Google Adsense account has been disabled or temporarily banned”.
What a nice phrase in an email to start the day huh? Well, consider you’re not alone. Every day, hundreds or thousands of accounts are being banned from Google’s Adsense program. Why? I can’t tell you specifically. Either there’s something wrong with the web you’re putting your ads on, or you just simply missed one rule from Google’s TOS.
Instead of crying or bashing Google in multiple forums (actually, this is a very bad idea), remember the world is not over yet, and there are plenty of alternatives out there to try. Google was just your first one, and you failed.
So, stand up, be proactive and act professional! There’s no time to lose.
The ad tech industry is highly disruptive and it wouldn’t be a stretch to say that Google has competitors who give them a good run for their money. It may take a lot of hit and trial to figure out which ad network, or even combination of ad networks, generate the highest revenue for you, but when you finally do figure it out—it would’ve been well worth the effort.
Here are a few networks that you must check out in 2018.
Media.net serves ads from the Yahoo! Bing contextual ad network, which comprises of a large pool of national and local advertisers, ensuring a 100% fill rate across all verticals and ad formats.
Some of Media.net’s publishers include Forbes, Elle, Reuters, Cosmopolitan, Esquire, and more. The network supports standard IAB sizes and has access to high quality ads from all major DSPs. In addition to display units, Media.net also supports desktop interstitial, in-content native, and mobile docked ads.
Model: CPM, CPC, CPA
Traditional banner ads have one big problem that results in big revenue losses: many users either consciously or subconsciously ignore them because ads are usually viewed as an intrusion.
Infolinks is a great ad network that gets around this problem by offering an innovative set of free to use and profitable ad units: InFold (overlay ads), InText (text links ads), InTag (tag cloud ads), InFrame (banner ads in margins and frames) and InScreen (smart interstitial ads). That result in better SEO, less intrusion to your users, increased relevance and better space utilization.
Infolinks generate high monthly revenue for over 200,000 publishers in more than 130 countries today, and they work with the biggest advertisers in the world such as Facebook, Microsoft, Amazon and Ebay. Their platform is very simple to integrate into your site and is open to any publisher, with no setup fees and no minimum requirements for page views or visitors.
Model: CPM, CPC, CPA, CPV, CPI, Auction
Chitika is a great alternative to Adsense and a lot of bloggers have found success sing this Ad Network. Chitika offers search-targeted, mobile, and local ads to best target your users.
Chitika’s Search Targeted Ads ensure that the ads on your site are seen by users who are interested in the ad content.
Chitika’s Local Ad Exchange allows you to display local ads to your site’s visitors based on their location.
Chitika’s mobile ads cater to the needs of advertisers and publishers looking to target and monetize traffic on the go.
Popcash is another very good network that has been out for a long time and usually gives me similar results as PopAds (see number 4). PopCash has PopUnder ads with a great CPM and good inventory for all countries both for mobile and desktop traffic. You can request your payments inside the dashboard and they pay via Paypal, Payza and Paxum. Money transfers usually take 24-48 hours which isn’t bad at all. Sign up here and get started with Popcash.
Kontera is one of the best alternatives to Google Adsense. Kontera offers in-text advertising, something similar to Infolinks which I mentioned above. Kontera does not take up additional ad spaces on your blog, rather, they analyze your site’s content and turn relevant keywords or phrases into hyperlinked text ad.
Kontera provides publishers with incremental advertising revenues from their mobile or PC web pages. The ads customizable, that means you are able to alter the color of the hyperlinks, control the density of text links or even restrict turning any specific keywords into a text ad.
MadAds is an Ad network that I stumbled upon recently. I believe MadAds has a great potential to be a good alternative to Google Adsense. MadAds offer a wide range of campaigns which includes: CPM, CPL, CPA and CPC. Check MadAds out to see for yourself what they have to offer.
Clicksor is another popular Adsense alternative that you can use on your blog. Clicksor is a contextual advertising network just like Adsense which offer ads that are relevant to your blog content
According to Clicksor, “Publishers can get paid 60% of advertising revenue generated by the website. The actual rates may vary depending on website performance and market conditions. The geographic location of your site traffic levels can also play a part in determining your overall revenue potential”.
Clicksor offers a variety of Ads format which is: Inline Text Links, Text Banners, Graphical Banner, Pop-Unders, Interstitial Ads.
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